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Yogalicious: Activewear Designed by Women for Women

Founded in 2013, Yogalicious is a women’s activewear and athleisure brand based in the United States. Yogalicious designs premium workout clothing tailored to fit and flatter the female body for any activity.

The company was started by two women entrepreneurs who saw a need for functional activewear that made women look and feel great. Yogalicious has grown into an innovator in the women’s athletic apparel market.

Designed By Women for Women

Yogalicious aims to create clothing that empowers women to look feminine, confident, and put together whether at the gym or running errands. The brand designs apparel specifically for the contours of women’s bodies in motion.

The female-led design team employs exclusive materials and construction techniques to enhance comfort, shape, and coverage. Yogalicious improves female-focused details like bra lines, bust shaping, and waist retention based on customer feedback.

The brand offers size ranges from XS to 3X in styles made to support women of every shape, size, and activity level. Models of diverse sizes, ages, and backgrounds showcase the inclusive product line.

Athleisure for an Active Lifestyle

Yogalicious creates versatile activewear and athleisure for yoga, working out, lounging, traveling, and all of life’s movements. Core categories include:

  • Leggings: crop, capri, 7/8, and full length in prints, solids, and patterns
  • Tops: tanks, tees, hoodies, sweaters, and jackets for layering
  • Sports bras: light and medium support for activities from barre to HIIT
  • Shorts: bike shorts, hot shorts, skorts, and skirts for the gym or golf course
  • Joggers and pants: leggings, sweats, cargo joggers, and lounge pants
  • Dresses and rompers: t-shirt dresses, strappy dresses, and jumpsuits
  • Accessories: headbands, hats, bags, water bottles, and gloves

The mix-and-match pieces transition seamlessly from working out to running errands.BRIGHT colors, modern prints, and edgy details give the apparel versatile flair.

High-Performance Fabrics

Yogalicious utilizes technical fabrics to create clothing that performs as good as it looks. Proprietary fabrics provide stretch, moisture management, and shape retention.

  • LYCRA® XTRALIFETM spandex blends offer long-lasting stretch and recovery.
  • INTERLACETM moisture wicking technology keeps skin cool and dry.
  • COOLMAX® and TENCELTM fibers regulate temperature and control odors.
  • NILIT® BREEZE mesh enhances breathability during sweaty workouts.
  • Scientifically engineered compression improves muscle oxygenation and endurance.

The fabrics allow free, unrestricted movement through any type of exercise or activity. Yogalicious puts its clothing through rigorous testing to guarantee quality construction and durability.

Focus on Sustainability

Yogalicious aims to sustainably produce quality workout wear that lasts. The brand uses recycled polyester from plastic bottles in many of its fabrics along with responsible dyes.

Its activewear is OEKO-TEX® certified for safety and bluesign® approved for sustainable textile production.

The company partners with factories that meet high standards for safe, ethical working conditions. Yogalicious ensures fair wages and reasonable hours for workers.

Direct-to-Consumer Business

Yogalicious sells directly to consumers through its own ecommerce site rather than relying on retailers. This direct-to-consumer model allows better control over the brand, prices, and customer experience.

The website provides style guides, size charts, product reviews, and other resources to help women find the perfect pieces. Models showcase the fits on diverse body types.

Social media engagement and influencer marketing inspire customers and collect feedback for new designs. The brand values direct customer input to constantly improve.

Since 2013, Yogalicious has carved out a specialty designing activewear specifically for women’s needs. The female-led company empowers women to look as strong and confident as they feel during any activity. Yogalicious continues to innovate athleisure apparel to fit and flatter female bodies in motion.